LED is still a hot topic, but did not see any LED lighting good development. Still rely on government support, has not really into the ordinary family. LED's have been carried out throughout the show, we can see that is a false proposition LED hot ah, really fire up the LED display, LED lighting or dark to be their girl ah. LED display appeared to make up for past magnetic flap, neon signs and other information dissemination media effect defects occur stage LED screen to show brings more exciting.
outdoor full color led display with its varied colors, patterns, real-time dynamic display mode, the perfect multimedia effects and a strong visual impact, the information, text, pictures, animations and videos show a variety of ways, and become epoch-making product information dissemination, railways, civil aviation, sports stadiums, conference halls, highways, plazas, shopping malls, banks, the stock market and a variety of monitoring and dispatching has been widely used.
Mostly flat in the outdoor advertising works and transplantation, but with the slogan larger fonts and more obvious branding, and later added a striking picture. Whether billboards or large column are boxy graphic design. In the streets of Europe, in the street and around the corner there is a lot of advertising column, usually 2-3 m tall, cylindrical, and Mitsubishi-shaped and surrounded by type, etc., top design is many tricks, and around architectural styles complement each other. There are bus door and take advantage of the motion characteristics of the tire. So that advertising has a dynamic works, as well as advertising items or representative thereof extending billboard outside, resulting in three-dimensional effect of the work, often visible, it is to attract the attention of passing. In the last year, China Advertising Festival advertising works competitions, only one side of outdoor advertising Gold Hella chain is breaking the rectangular design of high uprights signs advertising monotony, zipper features a billboard in the middle of the upper part of the pull to the side, the use of exaggerated Contrast the way, to make a person or hanging on the zipper pull ring, or standing on top of the zipper pull up, vividly demonstrated the reliability of the zipper, stand out among the many advertising signs, and with a strong visual impact. The use of LED stage screen, more unexpected results.
Most people consider creative outdoor advertising, more see its limitations. The amount of information released by the limitations of space and place, to convey the limited mandatory poor, unable to draw the audience to take the initiative so that most outdoor advertising, in the form of monotonous, boring single content. On the surface this is to strengthen the brand image, the pursuit of visual unity. But here ignore the environmental factors of outdoor advertising, which is precisely the outdoor advertising from other advertising media lies. In one of only five seconds and a five-minute stay in the environment to stay in a crowded and noisy environment, a quiet and elegant, sitting and standing on the road and the vehicle in front shopping, people's mood is completely different for advertising degree of concern also has a huge difference. We should therefore be targeted on advertising appeals, there simply has complicated. Some characters can only be used to strengthen the brand slogan, while others can be illustrated presentation products, and some may have a better understanding of the detailed demands. This requires a deep understanding of the characteristics of advertising advertising products, try to figure out the audience's acceptance of mentality.
From the customer's perspective to see the world, more perfect interpretation of LED outdoor display, LED stage screen special charm. LED is the success of the enterprise, but also the pursuit of the realm of the designer.
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