LED display on outdoor media advertising

         Now, when we drive or walk in the city streets, outdoor LED display LED-sided tape will keep the eye. It is said that after television, computers, mobile phones, outdoor LED media so city people "is the fourth screen" again! Then, the fourth screen for urbanites in the end mean?

Outdoor media is injected new elements and vitality: in all advertising media, outdoor advertising is one of the oldest forms of media. And trade at the same time it was born and rooted in the city, it is the city people's economic, cultural and social lives, it is the media brand and products, it is prosperous and developed city bright signs. These features form a unique and irreplaceable outdoor media value. The modern city are a variety of daily information from all sides surrounded by information sensitivity and attention has gradually weakened. How to break through in the information age? How to grab attention in the information consumers receive approaching saturation? These are today's businesses and the media feel anxiety problems.

          Consensus from the media industry are: the traditional outdoor advertising, such as big, light box, single column, etc., visible from a limited, single screen, so outdoor media apparently been unable to fully meet the market demand nowadays. With the application of new technologies, new emerging form of outdoor advertising, outdoor LED display media should be timely.

         LED full color display is the last century, the rapid development of new information 90s show up in the global media, which combines modern high-tech, energy-saving, environmental protection, colorful, dynamic images and text can be displayed, and a series of broad visual range advantage. Outdoor LED screen advertising screen area, stunning visual effects, can fully attract the audience's attention, is a new and high-tech combination of media.
          LED display media advertising feature effectively reach both high compared with television, newspapers and other forms of media placement, the price is relatively low. These unique value makes the LED display media naturally become outdoor media upstart. Such as Times Square, New York and Tokyo, Japan CBD core area of ​​Ginza, row upon row of LED screen advertising is not only the marketing function, but also a symbol of the identity of the world's leading large enterprises - in the industry dominance of the enterprise will be able to broadcast advertising here while here broadcast advertising companies have let people perceive its brand position in the world.

        Different from traditional outdoor media, LED display is not just a simple outdoor media, it also combines the features and advantages of television and other media. However, LED display, but not just a simple outdoor media and television media extension, it has more room for creativity and a broader space-time three-dimensional space and consumer interaction and communication, to meet individual needs, with the spread of the digital age The concept is a unique screen form. The world's leading market research company Nielsen authoritative outdoor LED display is called following the TV, computer, cell phone after the "fourth screen." Outdoor LED display media and a variety of other forms of media to form a complementary blend of space-time, three-dimensional spread, leading to the largest media space and time integration value for advertisers.

          In China, the reform and opening up 30 years of experience in the world's largest economy in the history of the rural population to urban areas of the transfer process, thus forming the world's fastest urbanization. China's sustained economic development, the rapid development of urbanization and modernization of the city's construction, as well as enhance the urban population and spending power, are the prospects for the development of outdoor LED display media, social and economic foundations laid.
Outdoor media resources "enclosure movement" is triggered.

         Based on the outdoor media advertising LED display high expectations, Leighton time, large and small media companies are beginning to get the resources to build screen enclosure, expect from this smells fragrant cut a piece of cake, eat one. However, outdoor LED display media tremendous need for capital, without capital strength, it is difficult to rapid expansion and sustainable development in the industry. Such a situation after 2008 Expansion peaked start winding paths. Under the global financial crisis, to reduce the risk of investment, domestic capital has shrunk; at the same time, corporate advertising budgets inevitably reduced, making some funds had insufficient or can not get serious results continue to inject capital LED display media companies face funding strand breaks Capital tide draining away those who do not operate a weak financial strength.

         However, everything must be on both sides. The Ebb Tide, for some powerful LED display media company is opportunity. The choice of adverse economic expansion, Phoenix Metropolis Media president Liu Zuogeng analysis: the good economic times, to win a prime focus of the city, the light of negotiations will have to spend a long time; but the economic downturn, the government of such The investment will be more open and active.

           Phoenix Phoenix Metropolis Media is founder of the investment. In 2007, Phoenix Satellite Television Holdings and the reputation of the investment would have been to Phoenix Metropolis Media were injected with $ 35 million. April 2009, Phoenix has announced that the city of Phoenix will be a new round of media co-injected with $ 87 million for expansion in China's outdoor media business. After two injections hands of the Phoenix metropolitan media holds HK $ 157 million (equivalent to approximately RMB 138 million yuan). Phoenix metropolitan Phoenix brand media media ownership advantages of resources, occupy the inherent advantages in capital strength, operational experience of media, marketing and community context of globalization and other aspects of acceptable levels.

          Just two years time, at present, the Phoenix metropolitan media in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Wuxi, Suzhou, Hangzhou, Qingdao, Zhengzhou, Wuhan, Chongqing, Chengdu and other 13 mainland economic centers built over 40 block large-scale outdoor LED display. Phoenix Metropolis Media Mainland achieve inter-regional outdoor LED media network service, a message to the "face" way to spread out, and you can select a location, choose the type of audience, customers can at the same time in different locations at the same time on the painting, it will not only strengthen advertising shocking, more importantly, to create a broader, more accurate advertising effect for customers.

           Network services is the development trend of LED outdoor media, but this requires strong financial support backing, high operating costs, which is the strength of the test and verification. "Enclosure built screen" just started, follow-up support and sound operation of capital in this industry is able to continue the development of the foundation. One of the largest outdoor media feature is exclusive, the scarcity value of advertising location decision, the so-called position of space resources for the king, outdoor LED display media is no exception.

      LED display industry's most influential media companies are trying several core business district in the heart of the city and the main road access "screen king." Phoenix Metropolis Media in Beijing Zhongguancun has just completed building a total area of ​​1200 square meters the whole Beijing area's largest outdoor LED display, as well as in Beijing Xidan Grand Pacific Mall, Guangzhou Tianhe Book Center, Shennan Road, Shenzhen Electronics Building, etc. LED large screen. The ideal location for outdoor LED large screen advertising formed a hotspot, but also LED display media company's own brand and the strength of the most intuitive expression.
       In 2009, an LED media company to acquire 50 million high-priced auction Grandview Plaza Guangzhou Tianhe LED advertising, although the industry this divergent views, but the LED display media company also reflects the fact that the survival of resources related to the screen. Some did not get lots of important cities important resource companies LED screen, the screen can only cooperate with the owner, the screen quality assurance difficult. Obviously, those companies have their own LED display manufacturer resources more competitive in the long-term development.

LED outdoor media industry is concerned, according to Analysys International released the "China outdoor LED screen media presentations Value 2008" shows that the fourth quarter of 2007, LED display media advertising market revenue size of 93.8 million yuan (quarter ), the growth rate has been more than other market segments terminal building, aviation terminals; however, until the third quarter of 2008, LED large screen advertising market has reached 144.8 million; Analysys International predicts that by 2012 China outdoor LED screen LED Double-sided tape advertising market will reach 1.593 billion yuan, 2007-2012, China outdoor LED screen advertising market size CAGR of 39.40%.
     With the rapid development of outdoor LED display media, the industry environment will inevitably change, will develop from the hills everywhere to capital is king, and then advanced to the professional competition and create customer value of the main line. Each stage of development will eliminate a number of companies that remain in the market must be capitalized, business model innovation and continue to create value for media companies, the so-called strong stronger.